# Punchy PR > Punchy PR is a digital PR agency earning high-authority coverage in top US and UK media that lifts rankings, drives traffic, and gets you cited in AI search. Punchy PR is a specialist digital PR agency running outcome-based retainers. Coverage targets are guaranteed: if a campaign misses its target by the deadline, the agency keeps pitching at its own expense until the target is met. Packages start at $3,000/month. Contact: contact@punchypr.com ## Pages - [Home](https://punchypr.com/): Punchy PR is a digital PR agency earning high-authority coverage in top US and UK media that lifts rankings, drives traffic, and gets you cited in AI search. - [Case studies](https://punchypr.com/case-studies/): Campaign results with real coverage and link numbers. - [Placements](https://punchypr.com/placements/): Individual pieces of earned media coverage, each linked to the live article. - [About](https://punchypr.com/about/): The agency and its founder, Ognjen Pavlovic. - [Contact](https://punchypr.com/contact/): Book a free digital PR strategy call. ## Case studies - [Flywheel Studio](https://punchypr.com/case-studies/flywheel-studio/): From invisible to BBC-featured in 90 days. How a multi-award-winning app agency turned reactive PR into BBC coverage and a 70,000% search surge. Key numbers: 25 placements from 5 reactive campaigns; DR 72 median domain rating; 319K median monthly traffic per site. - [Sayo Designs](https://punchypr.com/case-studies/sayo-designs/): From unknown in the US to quoted by Martha Stewart. How a Brazilian 3D rendering studio became the design expert America's biggest home media ask for comment. Key numbers: 26 placements from 4 campaigns; DR 83 median domain rating; 6.6M median monthly traffic per site. - [Tenscope](https://punchypr.com/case-studies/tenscope/): Cracking a tough B2B niche: 140 pieces of coverage in 13 months. How a SaaS UX/UI design agency out-earned higher-authority competitors, with coverage from TechCrunch to the Texas Legislature. Key numbers: 140 pieces of coverage in 13 months; DR 71 median domain rating; 1.5M median monthly traffic per site. - [Argentina Expat](https://punchypr.com/case-studies/argentina-expat/): From niche site to Forbes, three times over. How a repeatable data-study engine took an expat resource into Forbes, Realtor.com, and Travel + Leisure. Key numbers: 43 placements from 8 data studies; DR 70 median domain rating; 306K median monthly traffic per site. - [MH Legal Hub](https://punchypr.com/case-studies/mh-legal-hub/): Ask ChatGPT if this law firm is legit. It says yes, and cites our coverage. How Forbes and Realtor.com features taught AI search to vouch for an Argentine immigration law firm. Key numbers: 13 placements from 4 campaigns; DR 91 median domain rating; 78M median monthly traffic per site. ## Campaign types - **Reactive PR**: Get breaking news visibility within hours. The moment a relevant story breaks (a market shift, a policy announcement, a viral moment) we find the angle where your expertise adds insight, write the commentary, and pitch journalists before the window closes. - **Expert Commentary**: Own the expert position in your niche. We turn your experience into sharp, quotable insights that fit the way journalists actually write, and we anticipate stories before they're written so your commentary reaches the right editors first. - **Data Campaigns**: Own stories nobody else can tell. The highest-authority placements come from owning the story. We mine public, government, and internal data for newsworthy insights nobody has surfaced yet, because nobody else can be the source of your data. ## Publications where clients have been covered BBC, Forbes, Inc., Martha Stewart, TechCrunch, Travel & Leisure, Morning Brew, HuffPost, Men’s Journal, Cybernews, Homes & Gardens, Realtor.com, Tom’s Guide, Success.com, The Independent, The Spruce, International Business Times, Biz Journals, Consumer Affairs, PC Guide, Creative Bloq, The Street, Android Headlines, Coloradoan, New York Post, Computer World, Eurweb, Birmingham Mail, Techradar, iPhone in Canada, Journal Record, UPI. ## FAQ ### How are digital PR links different from regular backlinks? Regular backlinks often come from low-quality sites or directories that provide minimal SEO value. Digital PR links come from legitimate news sites and publications that readers actually trust. ### How long does a digital PR campaign take? Coverage builds steadily over the course of your campaign. This lets us develop newsworthy angles, create compelling content, and conduct proper outreach to secure quality coverage. Some coverage lands faster, but pacing the campaign this way ensures we deliver the quality placements your brand deserves. ### Can I decide what topics we focus on? Digital PR isn't content marketing, so you can't control every topic. We need agility to pitch timely, news-driven angles that journalists actually cover. Our team knows what works; pausing for approvals kills momentum and costs coverage. Trust us to craft the angles that earn high-quality backlinks. ### Will all my links be "follow" links? We secure a natural mix of follow and nofollow links, just like you'd expect from a healthy, natural digital PR profile. Follow links pass more direct SEO value, but a diverse profile looks more natural to Google and helps avoid penalties. A good mix is actually better for your long-term SEO. ### What if my campaign performs better than expected? Good news: we don't charge extra if your campaign goes viral and generates more coverage than your package includes. That additional coverage is yours to keep at no extra cost. Consider it our way of celebrating your success. ### When will I start seeing SEO results? After your coverage goes live, you'll typically see ranking improvements within 2-3 months. Google needs time to discover, crawl, and factor these new high-authority backlinks into your site's authority. Unlike sketchy link building, these premium placements keep working for you long-term. ### Will this help with ranking in LLMs / AI answers? Yes, indirectly. When trusted sites mention and link to you, AI answers and chatbots are more likely to pull you in as a source. We focus on earning that kind of press and getting you covered in the outlets they rely on, which increases your chances of being cited. ### How much does digital PR cost? Our PR packages start at $3,000/month. Contact us for more details. ### What happens if you don't hit the target? We keep working for free. If we haven't secured the guaranteed coverage target by the campaign deadline, we continue pitching and refining our angles at our own expense until the full target is met. You always get exactly what you signed up for. ## Machine-readable endpoints - [Sitemap](https://punchypr.com/sitemap-index.xml) - [Schema map](https://punchypr.com/schemamap.xml): index of the JSON-LD endpoints below. - [Case study structured data](https://punchypr.com/schema/case-studies.json) - Every case study is also served as markdown at its URL + `.md`, for example https://punchypr.com/case-studies/tenscope.md