Talent is global, but trust is local. How do you sell Brazilian expertise to the US market?
Sayonara Rell runs Sayo Designs, a specialized 3D modeling and rendering studio for architects and builders. While her work was world-class, her brand was completely invisible in her target market: the United States.
She needed to bridge the gap between Brazil and the US, proving to American clients that she wasn’t just another overseas freelancer, but a recognized industry expert.
Campaign Highlights
- Median Domain Rating (DR): 83
- Massive Audience Reach: Placements on sites with a median monthly traffic of 6.6 Million.
- Category Dominance: Featured in The Spruce, a giant in the home & decor space.
- Total Mentions: 17
The Challenge: Technical and Invisible
Sayonara faced a double barrier: geography and niche.
- Geography: As a Brazilian freelancer, she lacked the built-in trust of a local US agency.
- Niche: 3D rendering is a technical, behind-the-scenes service. It’s hard to get mainstream media excited about CAD software or rendering textures.
The Strategy: From “Operator” to “Designer”
To break into the US media, we had to stop talking about the tools she used and start talking about the vision she created.
We expanded her scope from “3D Rendering” to the broader, high-interest world of Interior Design and Home Decor.
- The Pivot: We positioned Sayonara not just as a technician, but as a design authority.
- The Pitch: We offered journalists expert commentary on design trends, spatial planning, and home aesthetics – topics that consumer publications are constantly hungry for.
The Results: Breaking into the US Mainstream
The strategy worked instantly. By offering high-value advice rather than technical specs, we landed Sayonara in the exact publications her potential clients read.
She was featured in Homes & Gardens and Creative Bloq, establishing her credibility in the design world. Most importantly, she secured a feature in The Spruce, one of the largest and most respected home publications on the web.
Her advice was further syndicated across MSN, Yahoo, and Newsbreak, exposing her brand to millions of American readers.
The Impact: Instant Credibility
For a freelancer, “Google-ability” is everything. Before this campaign, searching for Sayo Designs might have yielded a portfolio. Now, a potential US client sees her quoted alongside the biggest names in interior design.
We took a “risk” on an overseas freelancer and turned her into a vetted expert, giving her the social proof needed to close deals in the competitive US housing market.
Campaign Takeaways
- Pivot to Consumers: If your B2B service is too technical, pivot to the consumer-facing benefit (e.g., Interior Design instead of 3D Rendering).
- Credibility Has No Borders: You don’t need an office in New York to be quoted in US media: you just need the right insights.
- The “Vogue” Effect: Being quoted in major publications like The Spruce acts as an instant trust badge for high-ticket clients.