Agency of the Year awards don’t matter if your clients can’t find you.
Flywheel Studio had the accolades – voted “Agency of the Year” in both 2024 and 2025 by FlutterFlow. They were objectively one of the best mobile app development agencies in the ecosystem.
But their search rankings told a different story.
Despite their elite status, Flywheel was virtually invisible for high-intent keywords like “FlutterFlow agency.” While they focused on building world-class apps, their competitors were aggressively optimizing for SEO and AI, capturing the market share Flywheel deserved. They hired Punchy PR to close the gap and turn their reputation into rankings.
Campaign Highlights
- 70,000% Increase in Search Impressions: Took search visibility from zero to market contender in 90 days.
- Median Domain Rating (DR): 77
- Top-Tier Authority: Secured a feature on the BBC, delivering the ultimate trust signal to Google.
- Massive Reach: Placements on sites with a median monthly traffic of 686,000.
- Total Mentions: 25
The Challenge: An “Invisible” Market Leader
Flywheel had a classic B2B dilemma: high expertise, low newsworthiness.
The app development industry is technical and slow-moving. Journalists rarely cover niche agency awards or incremental framework updates. We needed a way to make a specialized B2B agency relevant to the daily news cycle and build the “Entity Authority” required to rank.
The Strategy: “Newsjacking” the AI Boom
We couldn’t rely on app development news, so we pivoted to the only topic dominating the headlines: Artificial Intelligence.
Our strategy was to bridge Flywheel’s technical expertise with the fast-moving AI news cycle. Since Flywheel integrates AI into its builds, it was perfectly positioned to comment on the industry’s rapid changes.
We used a Reactive PR strategy:
- Monitoring: We tracked the news for new AI product releases and tech trends.
- Bridging: We positioned Flywheel’s leadership as the experts who could explain what these updates meant for business owners.
- Speed: We pitched expert commentary immediately, inserting Flywheel into trending stories before the window closed.
The Results: Top-Tier Authority and Global Recognition
By shifting the conversation from “app development” to “AI innovation,” we unlocked previously closed doors.
The campaign delivered 25 mentions and 5 high-power backlinks with a median DR of 77. The standout win was a mention on the BBC. Even unlinked, a citation from a global broadcaster sends a massive signal to search algorithms that Flywheel is a verified authority in their space.
The primary goal was to wake up Flywheel’s organic search presence – and the data confirms a massive shift.
Before the campaign, Flywheel’s search presence for their target page was nonexistent.
- Previous 3 Months: 3 Impressions.
- Last 3 Months: 2,110 Impressions.
That is a 700x increase in visibility.
More importantly, this visibility translated into 25 high-intent clicks. For a generic blog, 25 clicks is nothing. For a premium B2B agency where a single contract can be worth five or six figures, 25 qualified visitors represent a massive potential ROI. We didn’t just get them traffic; we put them in front of high-value prospects who were previously going to competitors.
Campaign Takeaways
- Ride the Wave: If your niche is “boring,” attach your brand to an “exciting” neighbor (like AI).
- Small Numbers, Big Impact: In high-ticket B2B services, you don’t need viral traffic. You need authority signals that drive qualified leads.
- Mentions Matter: Even unlinked mentions from giants like the BBC help establish the authority needed to rank for competitive terms.