---
title: "From unknown in the US to quoted by Martha Stewart"
client: "Sayo Designs"
description: "How a Brazilian 3D rendering studio became the design expert America's biggest home media ask for comment."
canonical: "https://punchypr.com/case-studies/sayo-designs/"
publisher: "Punchy PR"
metrics:
  - "26 placements from 4 campaigns"
  - "DR 83 median domain rating"
  - "6.6M median monthly traffic per site"
---
Talent is global, but trust is local. Sayonara Rell runs Sayo Designs, a 3D modeling and rendering studio for architects and builders. Her work was world-class, but her brand was invisible in her target market: the United States. Four expert commentary campaigns made her a design voice quoted by Martha Stewart, The Spruce, House Beautiful, and Homes & Gardens.

## The challenge

Sayonara faced a double barrier: geography and niche. As a Brazilian studio, Sayo Designs lacked the built-in trust of a local US agency, and 3D rendering is a technical service journalists never cover directly. American clients needed proof she was a recognized industry expert, not just another overseas freelancer.

## The strategy

We never pitched the service. We positioned Sayonara as the design expert behind stories US home media already wanted to run:

- **Seasonal design commentary.** Her take on fall decorating mistakes landed Creative Bloq (DR 86) and syndicated across Yahoo and NewsBreak.
- **Celebrity design newsjacking.** When Kim Kardashian's Halloween decor and Michael B. Jordan's Neo Deco kitchen made headlines, Sayonara's expert analysis earned features in Homes & Gardens (DR 83), two of them, plus The Spruce (DR 90) and Rolling Out.
- **Design and wellbeing.** Her commentary on how decor choices sabotage a calm home earned House Beautiful (DR 86), Living Etc (DR 78), and Martha Stewart (DR 88).

Every quote was credited to Sayonara Rell, founder of Sayo Designs, building exactly the third-party validation US clients look for.

## The results

- **26 placements from 4 campaigns**: 8 links, 1 brand mention, and 17 syndications across Yahoo, MSN, and AOL.
- **Median domain rating of 83** across links and mentions, with two thirds of them at DR 80 or higher.
- **The biggest names in US home media:** Martha Stewart (DR 88), The Spruce (DR 90), House Beautiful (DR 86), Homes & Gardens (DR 83), Creative Bloq (DR 86).
- **Massive audiences:** the nine sites that quoted her directly see a median of 6.6 million monthly visits.