About Punchy PR

Punchy PR was founded on a simple idea: digital PR should deliver real, measurable results.

In an industry filled with bloated processes and vague promises, we offer a lean, straightforward alternative. While many agencies try to be a jack-of-all-trades, we would rather be your ace. We are a specialist digital PR agency, meaning we are not distracted by services that dilute our focus. Our energy is dedicated to one goal: creating campaigns that earn powerful, high-authority coverage.

We don’t do ‘spray and pray’ outreach. Our process begins with understanding your business to generate unique, newsworthy ideas that journalists actually want to cover.

We believe in accountability. That’s why our model is simple: you only pay for the coverage we earn. We guarantee our results and keep working until we hit your campaign goals. The objective is always to secure high-authority placements that strengthen your brand, improve your SEO, and establish your authority in both Google and emerging AI-driven search engines.

Our background is our biggest advantage. With over a decade of experience as publishers, we know what it’s like to be on the receiving end of a pitch. We build campaigns designed to stand out in a crowded inbox.

About the Founder

Ognjen Pavlovic (OG for short) is obsessed with efficiency, organization, and clear, no-nonsense communication. He built Punchy PR to reflect these values.

His approach comes from having real skin in the game. Before launching the agency, he spent over ten years building his own media properties, running digital PR campaigns to grow his own brands. He knows what works because he’s had to make it work for himself. This hands-on experience has led to successful campaigns around the world, securing coverage on five continents.

Ognjen founded Punchy PR to be the agency he always wished he could hire: one that’s strategic, accountable, and focused entirely on the client’s success.