Building links for B2B companies can be tough. Topics are often technical, and the audience is niche, making it a challenge to land coverage in mainstream media. This was the exact situation for Tenscope, a leading UX/UI design agency.
They came to Punchy PR with a clear goal: build brand awareness and boost their SEO presence. We guaranteed them a minimum number of high-quality links. But in a difficult B2B vertical, hitting that target required persistence, a multi-faceted approach, and a creative strategy that went beyond the obvious.
Campaign Highlights
- Link Guarantee Delivered: Successfully met the promised link quota in a challenging B2B niche.
- Average Domain Rating (DR): 80
- Major Media Placements: Secured links and mentions in Men’s Journal, Mamamia, and syndicated across Yahoo Life and MSN.
- Significant Referral Traffic: A single mention in a pop culture newsletter with 900,000 subscribers drove over 1,000 visits to the client’s site.
The Challenge: Making a Technical Niche Newsworthy
How do you make user experience (UX) design a topic that a journalist at a lifestyle magazine wants to cover? That was our core challenge. Tenscope’s expertise is highly valuable but not inherently consumer-facing. Our link guarantee meant we had to find a way to consistently create stories that would resonate with a broad audience while staying true to the client’s brand.
The Strategy: Connecting B2B Expertise to Consumer Problems
Our solution was to pivot from purely B2B topics and find the overlap between Tenscope’s expertise and everyday consumer issues. We didn’t rely on a single campaign; we launched a strategic mix of reactives, expert commentary, and data-driven stories until we hit our target.
A perfect example was our campaign on “dark patterns” in the airline industry.
- The Client Connection: We leveraged Tenscope’s deep knowledge of UX and UI design to analyze how airlines use confusing or manipulative website designs.
- The Consumer Angle: We framed the story around helping travelers recognize these “dark patterns” and avoid overpaying for flights and extras.
This approach turned a technical B2B topic into a compelling consumer-interest story. It was relevant, helpful, and newsworthy, allowing us to successfully pitch it to mainstream publications.
The Results: High-Profile Placements and Tangible Impact
Our persistent, multi-campaign strategy paid off. The placements positioned Tenscope as thought leaders in front of a massive new audience, far beyond their typical B2B circles. Getting the Tenscope name in major publications like Men’s Journal and Mamamia did more than just build links; it built significant brand credibility and demonstrated their expertise to the public.
The success of our consumer-focused strategy was crystalized by the newsletter feature. Driving over 1,000 direct referral visits from a single mention proved that a creative angle can deliver not just long-term SEO value, but immediate, tangible traffic that gets people clicking.
What The Client Said
“Working with Ognjen and the team at Punchy PR has been a fantastic experience. We operate in the UX/UI design space, which can be a difficult niche to secure coverage in, but they delivered on everything they promised on their website.
The communication was consistently clear and responsive, making the entire process seamless and professional. We were so impressed with the results that we’ve already renewed our order and will happily continue to work with them. For any business looking for a digital PR agency that truly gets the job done, I couldn’t recommend Punchy PR more highly.”
Andrew Smith, CEO, Tenscope